Drip, glide, grip with Grippy Serum primer. This makeup primer by Maybelline New York is ultra blendable with Serum-To-Grip technology, after 20S fresh serum texture transforms to grip makeup for up to 24H. Just drip, glide, grip!

Meet Grippy Serum, the up to 24H makeup grip primer. This makeup primer is ultra blendable with Serum-To-Grip technology, after 20S fresh serum texture that grips makeup for up to 24H. It’s formulated with 2% niacinamide, delivers 24H hydration and gives a fresh, plumped skin look. Just drip, glide, grip.

Maybelline New York’s Grippy Serum is a water-based serum primer with a fresh sensorial feel that grips makeup for up to 24H. It’s Serum-To-Grip technology features liquid-to-stick polymers that glide on with ease, like a serum, and grip makeup for up to 24H.

Maybelline NY’s Grippy Serum is formulated with 2% niacinamide, delivers 24H hydration and gives a fresh, plumped skin look. Just drip, glide, grip It’s Serum-To-Grip technology is designed to drip like a serum, glide with ease, and grip makeup for up to 24H.

Vegan formula: no animal-derived ingredients. No white cast. No greasy feel. Does not pill. Non comedogenic. Layers well with makeup. Suitable for all skin types, including sensitive skin.

LIQUID MAKEUP PRIMER: Your favourite Poreless Putty Primer is now available in liquid form! This silky liquid face primer seamlessly glides over your skin.

CREATES A PORELESS-LOOKING FINISH: This liquid face primer grips makeup for long-lasting wear and gives you a poreless-looking finish.

INFUSED WITH SQUALANE: Infused with squalane. Great for oily, normal, dry & combination skin types.

HOW TO USE: Apply prior to your makeup application to create a smooth canvas.

SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

Your makeup is about to get stuck like glue! This gripping primer gives all of the glue with none of the icky stick for makeup that last up to 24 hours. No skin thirst here! This glue drenches skin in up to 24 hours of hydration!

Benefits: This formula contains Polyglutamic Acid, known to be extremely hydrating! And Maple Syrup, known for grip that's extra AF. This gripping primer gives all of the glue with none of the icky stick for makeup that last up to 24 hours.

How to: Step 1: prime skin with The Face Glue Primer. Spread a dime-sized amount evenly on the face and see the transformation as the white gel blends seamlessly with no cast! Apply makeup right on top! Step 2: set with The Face Glue Setting Spray!

Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab All of our makeup is certified and acknowledged by PETA as a cruelty free brand We don't test any of our products on animals

Discover NYX Professional Makeup: Try all of our professional makeup and beauty products today, from eyeshadow, eyeliner, mascara and false lashes to lipstick, foundation, primer, blush, bronzer, brushes and more

PRIMER FOR LONG-LASTING MAKEUP: This primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application.

RESTORATIVE FORMULA: Infused with Tea Tree and Vitamins A & E for restorative benefits.

CREATES GLOWING, SMOOTH SKIN: Use this under foundation to create the ideal makeup base for glowing, smooth skin.

MATTE FINISH: This face primer leaves your skin with a matte finish.

SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.a

PRIMER FOR MINIMIZING REDNESS: Minimize redness by using this versatile green-tinted primer.

SKIN-SMOOTHING FORMULA: Skin-smoothing, silky formula.

FOR ALL SKIN TYPES: This primer is great for all skin types.

HOW TO USE: Apply this primer and enjoy makeup that blends smoothly and lasts all day!

SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

Makeup-Perfecting Primer: Maybelline Face Studio Master Prime Primer is a makeup primer that prepares your skin for a flawless makeup application by creating a smooth canvas and extending the wear of your makeup.

Smooth, Poreless Finish: This primer delivers visible results, blurring imperfections, minimizing the appearance of pores, and providing a matte, even skin texture. Your makeup will glide on seamlessly, and your complexion will appear refined and radiant.

Easy Application: After moisturizing your skin, apply the primer evenly to your face before applying foundation or other makeup products. Its lightweight, non-greasy formula absorbs quickly, creating the ideal base for your makeup. Suitable for all skin types.

Additional Benefits: Maybelline's Master Prime Primer is available in different formulations to address specific skincare concerns, such as color correction, hydration, or illumination. It's dermatologist-tested and can be worn alone for a naturally perfected look or under makeup for long-lasting, professional results.

What's in the box: Maybelline New York Face Studio Master Prime Primer, Blur + Smooth, Volume: 1 Fluid Ounce

Poreless smooth skin perfection

One second to smooth, poreless skin

Visibly pore blurring smooth skin

Skin perfecting.

Ultra-lightweight formula

Controls shine for up to 8 hours.

Never feels greasy or heavy

ALL Rimmel products are approved as cruelty free under the Leaping Bunny Programme by Cruelty Free International.