OUAI Medium Shampoo. Need a glow up? This hydrating shampoo cleanses, strengthens, and adds shine to hair that's neither fine nor thick, but right in the middle. Made with babassu and coconut oils to nourish, keratin to strengthen, and kumquat extract for extra shine, it leaves hair silky and healthy, so you can update that profile pic.

OUAI Medium Conditioner. Feeling out of control? This hydrating conditioner makes hair (and life) easier to manage. Nourishing ingredients like keratin, plus babassu and coconut oils, help reduce breakage, calm frizz, and provide weightless hydration for hair that never dries the same way twice.

OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.

Ingredients That Get The Job Done. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.

For Real Life, For Real People. Celebrity stylist Jen Atkin had used every product on the market but couldn't find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly — no glam squad needed.

The Best Hand Lotion You'll Ever Use - This moisturizer hydrates hands with a nourishing blend of natural ingredients. Scented with Dean Street — a floral fragrance with notes citrus fruits, rose, magnolia and linden blossom.

High Five for Hydration - Soften your with the perfectly lightweight and nourishing hand lotion. A unique blend of avocado oil for skin, rosehip and jojoba oils helps to soothe and replenish skin.

OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.

Formulas That Get The Job Done - All OUAI products including this moisturizing lotion are carefully crafted to nourish your skin and hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality.

For Real Life, For Real People - OUAI offers luxury products at affordable prices that are user-friendly — no glam squad needed. Apply this rich hand moisturizer throughout the day as needed.

Rich and Restorative Hair Masque - This rich and effective mask acts like a deep conditioner that will leave your hair feeling smoother, softer and stronger from the first use. It heals split ends and makes strands more resistant to future damage.

Bring Your Hair Back to Life - Formulated with shea butter which helps to hydrate, soften, and condition dry processed hair and hydrolyzed keratin to prevent breakage and reduce frizz. We also add panthenol to our hair masks to restore shine and improve overall strength.

OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.

Formulas That Get The Job Done - All OUAI products including this hair mask for damaged hair are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality.

For Real Life, For Real People - OUAI offers luxury products like this hair masque at affordable prices that are user-friendly — no glam squad needed. After applying this moisturizing hair mask to damp hair, chill out for 5 minutes, then rinse with cool water to lock in moisture and shine.

Dreamed Up By You, Made by OUAI - After working with 150 community members over one full year of testing, we created a do-it-all curly hair cream for all curl types—from curly to coily and fine to thick. OUAI Curl Crème style cream defines curls, delivers frizz control, and adds shine.

This Is What Cremes Are Made Of - This hair styling cream is carefully formulated with linseed and chia oil work to form and shape curls, control frizz and help protect hair from humidity while Coconut oil helps to seal damaged cuticles and hydrates. Then we add babassu oil for hair to condition, soften, and enhance shine.

OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.

Made For Effortless Routines - All OUAI hair care products including this curl defining cream are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality.

Live Life Your OUAI - OUAI offers luxury hair products at affordable prices that are user-friendly — no glam squad needed. Use this curling cream on wet or dry hair in any routine, from twist-outs to wash-n-go's, for soft and defined curls. Unlike other hair curl cream, there's no residue, sticky fingers or crunchy curls.

Leave In Conditioner for All Hair Types - A multitasking deep conditioner mist for every occasion. It protects hair from heat/UV damage, smooths split ends and frizz and detangles and conditions every strand. A few sprays will keep your hair from acting knotty.

Feeling Knotty? - Unlike other anti-frizz hair products, our leave in conditioner spray uses a powerful amino acid blend, tamarind seed extract and vitamin E to protect and smooth hair like you've never seen before. Amino acids help to strengthen hair and prevent breakage. Tamarind seed extract, for weightless hair hydration. Panthenol and Vitamin E Condition act as a natural hair detangler.

OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.

Made For Effortless Routines - All OUAI hair care products including this multitasking hair conditioner and detangler spray are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in our hair styling products and leave the bad stuff out, without ever sacrificing quality.

Live Life Your OUAI - OUAI offers luxury hair products at affordable prices that are user-friendly — no glam squad needed. Mist the leave in hair conditioner lightly through damp hair before styling to protect and get your desired look.

OUAI Hair Oil - A powerful, multitasking oil for every occasion. It protects from color fading and heat/UV damage, smooths split ends and frizz, and adds next-level hair gloss. Protects from heat damage up to 450°F / 232°C.

Your Fast Fix for Healthy Hair - Get your fix for frizz, breakage & heat protection. Formulated with Ama oil which keeps hair strong and protected against humidity and Baobab seed oil to help hydrate for a healthy, shiny finish. Unlike other hair heat protectant products, we add galangal root extract to protect fibers from color fading due to UV exposure.

OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.

Made For Effortless Routines - All OUAI hair care products including this anti-frizz hair serum are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality.

Live Life Your OUAI - OUAI offers luxury hair products at affordable prices that are user-friendly — no glam squad needed. Work 1-3 drops of this hair oils magic formula through wet hair, add to dry hair after a blowout, or leave on overnight as an intense hydrating mask.

Get Effortless, Frizz-Free Hair - Get perfect air-dried waves without extra styling, braids, clips or buns. This lightweight mousse for wavy hair is made with protein extracts to help condition and protect. Unlike other air dry cream, you'll be left with soft, touchable hair that's never crunchy.

Your New Go-To for Quick, Cool Styling - Getting beachy waves and curls has never been easier with this styling foam. Massage the foam into damp hair, then scrunch upwards. Your hair will dry in the shape of soft, smooth waves while delivering frizz control.

OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.

Made For Effortless Routines - All OUAI hair care products including this curl enhancing hair foam are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality.

Live Life Your OUAI - OUAI offers luxury hair products like this curl mousse at affordable prices that are user-friendly — no glam squad needed.

milk_shake leave in conditioner is specifically formulated to condition normal to slightly dry hair and to make damaged hair easier to comb after using other conditioners or treatments

Milk proteins strengthen the internal hair structure, moisturize, condition and add smoothness

Strawberry, blueberry and papaya extracts are rich in revitalizing and mineralizing vitamins

Honey extract has conditioning, soothing and protective properties

Vitamin E protects color against free radicals and the oxidizing effects of the environmental agents, for a longer lasting, more stable and shinier color